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Germinator's Role in the Surface Disinfectant Market

August 09, 2020
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The Current Disinfectant Landscape Today

According to grandviewresearch.com, the surface disinfectant industry had an estimated market value of USD $1.4 billion in 2019, and it's projected to grow to USD $2.5 billion by 2027. The pandemic has required everyone to practice preventative measures to help reduce the threat of germs and has caused an unprecedented demand for wipes, sprays, and a diverse range of sanitizing and disinfecting solutions worldwide. It's no surprise to see the surface disinfectant market skyrocket, and the ever-expanding Germinator franchises are a leader in this fast-growing market.

The Surface Disinfectant Market is Expected to Grow to a 2.7 Billion Dollar Industry by 2027
Germinator's role, ever since it was founded in 2015, is to help protect residential and commercial properties, while also offering a quarterly protection program to help sustain a hygienic environment for its clients. However, before diving into that, how have a variety of disinfectants shaped our world, what lies ahead in the surface disinfectant market's future, and what is Germinator's role within it?

What Are Surface Disinfectants?

For hundreds of years, people have tried to find ways to prevent the threat of infectious diseases by using some form of disinfectant. But what are disinfectants really, and how are they used? Disinfectants are antimicrobials that are used to eliminate or reduce the population of germs, viruses, and bacteria, and they are used on everyday objects or surfaces. Surface disinfectants are utilized in commercial, institutional, and residential settings, and the healthcare industry uses disinfectants daily to help mitigate hospital-acquired infections (HAIs).

We Categorize Disinfectants Into three classes: Denaturants, Reactants, and Oxidants
Several surface disinfectants were discovered in the 18th, 19th, and 20th centuries by noble scientists who began experimenting with chemicals and sometimes even unknowingly created a disinfectant, such as in the case of Swedish chemist, Carl Wilhelm Scheele, who created chlorine gas by accident. In today's market, disinfectants are categorized into three classes and by their mode of action, according to the US National Library of Medicine, and those classifications are denaturants, reactants, and oxidants.

An example of a denaturant disinfectant would be an alcohol-based hand sanitizer. These types of denaturants are considered widely available and cost-effective in today's market, but because of their frequency of use, germs may evolve to adapt to denaturants. Reactants, such as formaldehyde, are considered high-level disinfectants. However, they are not ideal for human and routine use as they are considered to be carcinogenic and expensive to use. Oxidants, however, are the largest group of disinfectants available.

Today, oxidants are the most popular choice of disinfectant by consumers because they are fast-acting and relatively safe for humans to use. Bleach is an oxidant and has had extreme popularity in the sanitizing and disinfectant space for a long time, but it produces a strong smell and is not ideal for frequent use. Fortunately, there is another oxidant on the market that is much more user friendly: hypochlorous acid (HOCl). Germinator's Genesis HOCl solution is their go-to disinfectant to use on germs because it's gentle enough to use on surfaces within homes and businesses because it does not use harsh chemicals or fumes.

Doing More Than Disinfecting

Because of the COVID-19 pandemic, many players have now entered the disinfecting market, joining a part of the market that Germinator has been established in for five years at this point. These new players have utilized other disinfectants such as chlorine dioxide, hydrogen peroxide, or even just plain bleach as their solution of choice, whereas Germinator is committed to using HOCl solutions.


Germinator hones in on the benefits and efficacies of using HOCl because it does more than just disinfecting alone; it also deodorizes environments by killing the bacteria that causes odors. Not only do Germinator's HOCl solutions sanitize and disinfect environments, but their team of specialists implement ATP (adenosine triphosphate) testing within their steps of service. All living organisms have ATP—even germs. When activated by specific chemical reactions, ATP emits a glow within the device they use. An example of this glowing reaction can be seen inside a firefly's abdomen.

Germinator's Solution of Choice During Genesis is HOCl
Germinator's technicians test for activated ATP using a luminometer to detect light that can come from cellular activity. This measurement immediately helps determine if surfaces are truly clean before and after service. Germinator offers a quarterly protection plan to retest, evaluate, and take the necessary steps of action to sustain a hygienic environment. By educating the consumer and providing quarterly protection services, they instill the best practices to ensure clients take care of their newly treated environment, which shows the company's dedication to cleanliness.

In contrast, competitors may just do the bare minimum required and not offer the full suite of services that the Germinator franchise provides. They are more than just a sanitizing and disinfecting company. They're educators and specialists who understand the importance of creating a cleaner and more hygienic environment so everyone can have greater peace of mind.

Be a Part of the Movement

The surface disinfectant market has seen a significant rise in demand from consumers who are wary of the germs, viruses, and bacteria that plague their homes and businesses. The pandemic is undoubtedly the catalyst and driving force behind the growth of the disinfectant market, but that doesn't mean this is an industry that will fade. Right now, the market is seeing a surge in the use of HOCl compared to other agents because of its effective properties against pathogens and odors.

Germinator Franchise Benefits: Huge Potential, Low Start-Up Costs, Repeat Business Model, & Endless Markets for Service
People will always need a service that helps control the levels of germs within an environment, and that's why starting a Germinator franchise can help protect homes and businesses from these threats. Upholding the highest standards of sanitization and disinfecting, Germinator makes claims that are scientifically supported and within EPA regulations. The company's research and process are further validated by their Scientific Advisory Board made up of key leaders like Dr. Roscoe Moore Jr. —who was an Assistant to the United States Surgeon General for five administrations. If interested, speak to a franchise specialist today by filling out the form on the page or calling 855-664-3769 to learn more. To schedule service, please visit www.thegerminator.com.


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